Last modified: August 2019

The Valarsa brand is committed to safeguarding and respecting the privacy of its users.


What is this disclosure about?

This policy (together with our Terms of Use and all other documents to which it relates) describes the types of personal information we collect on this website when users create an account or subscribe to our newsletter, purchase a product, how we may use that information and with whom we may share it. This policy also describes the steps we take to protect the security of your personal information (regardless of where you visit our website from). It also indicates ways in which our users can contact us to request access to, change or not use the personal information you provide to us, revoke any previously expressed consent, stop sending communications about our products, and answer any questions they may have about our privacy practices.
Our website is not intended for minors and does not knowingly collect personal data from minors.

Why is it necessary to read the Information Notice?

It is important that you read this privacy notice, together with any other privacy or fair processing notices we provide on specific occasions when collecting or processing your personal data, so that you are fully aware of how and why we use it. This Privacy Policy supplements the other notices but does not cancel them.

By visiting the website , you accept the practices described in this Information Notice and also express your consent to them.

Who is responsible for this Policy?

This privacy notice is published on behalf of B.P.L. di Zappon Paolo & C. snc in the figure of Zappon Paolo, responsible for the processing of user data. The company B.P.L. di Zappon Paolo & C. snc, located in via dell'Artigianato, 2 - 36040 Orgiano (VI), Italy, is the responsible owner of this website.

  1. How do we collect and use user information?

1.1 Private users may choose to provide personal information (such as name, contact details and payment information) through this website. Personal data or information indicates any element concerning a private user by which that person can be identified. Does not include data from which the identity cannot be inferred (anonymous data).

1.2 We do not collect any of the special categories of personal data concerning our users (i.e. details of racial or ethnic origin, religious or philosophical beliefs, sexual conduct or orientation, political opinions, trade union membership, information on genetic, biometric and health-related data). Nor do we collect information regarding criminal convictions and offences.

1.3 Here are the ways to provide information and the types of information that can be sent by users. We will also tell our users how we may use the information.


1.4 Users may be able to purchase products on this website. To process your purchases, we ask our users for certain information such as your first and last name, maiden name, user name or similar identification, title, date of birth, billing and delivery/shipment address, telephone number, email address, bank account and payment card information. We use this information to process your purchase, confirm your order and deliver the items. Where users give their prior consent and/or where otherwise permitted by applicable law, we may also use users' contact information to communicate with them about our products, services and promotions.

1.5 When purchasing an item on this Site or if you request to deliver the purchase to a third party, we ask our users to provide the first and last name of the recipient, as well as the relevant postal and e-mail addresses. We use this information to send the item to the correct recipient. Before disclosing the personal information of a third party, you must obtain their consent to the disclosure and processing of such personal information in accordance with the terms of this policy.

Personal account

1.6 Our users have the opportunity to register in order to create an account on this website. To do so, we will ask for certain information, such as your first and last name, e-mail address, password, purchases and orders placed.

1.7 Through the "my account" function, you can store your billing and shipping information so that you do not have to re-enter it when you make another purchase on this site. You can also store payment card information and details of past purchases completed by us. In addition, you will be able to save your credit card details on your personal account, so that you can complete the purchase process faster. To use this feature, we will ask our users to provide their credit card information and the corresponding billing address.

Surveys, competitions and giveaways

1.9 On this Site, you will be able to participate in surveys, contests, giveaways and other promotions. If you choose to participate in such promotions, we may need certain information, such as your first and last name, e-mail address, mailing address, telephone number, interests, preferences, suggestions and survey responses. We use the information provided by our users to manage our contests, giveaways and other promotions. We may also use your contact information to communicate with you about our products, services and promotions where you have previously agreed to this.

Electronic newsletters and other business communications

1.10 Our users may have the opportunity to register on this site to receive electronic newsletters and promotional emails from Valarsa, including new ideas, special offers and event information. To register, we may ask for information such as your first and last name, e-mail address, mailing address, telephone number, age, gender, preferences for receiving business communications from us or third parties, purchase and communication preferences. We use this information to send our users communications about our products and services, invitations to special sales and events at nearby stores, and notices of new arrivals. We also use this information to personalize our newsletters to reflect the preferences of our users.

1.11 You may choose at any time not to receive commercial emails from us.


1.12 Our users can post their comments on the blogs we host on this website. In the comment you can include your personal information as well as your name. To be identified as commentators, users will be identified with the account name.

Email this page to a friend

1.13 Our users may share some content from this website with their friends through social media such as Instagram. We do not retain the information you provide in connection with this feature, except to submit the requested content. We will not include other announcements in messages sent to friends of our users.


1.14 If you choose to communicate with us via the "Contact Us" link on this site, we may ask for information such as your first and last name, e-mail address and telephone number. We use this information to provide answers and communicate with our users about their questions and comments.

Cookies, web beacons and other information collected by automated means

1.15 When you visit our website, we receive a variety of information by automated means, such as the Internet Protocol (IP) address of the device used to connect to the Internet, the pages accessed, access data, browser type and version, time zone setting and location, browser extension types and versions, operating system and platform, other technologies used to access this website, as well as information on how users use the products and our website. By collecting this information, we learn how best to tailor our website to our visitors and understand which products and services they may prefer. We collect this information through various means, such as "cookies" and "web beacons".

  1. Cookie
    Like many companies, we use "cookies" on this website. Cookies are small text strings that are stored on your computer's hard drive when you visit certain websites. Cookies can improve the online browsing experience of visitors by saving their preferences while browsing a particular site. For example, we use cookies to preserve the contents of your virtual shopping cart between visits. We also use cookies to measure activity on the site and determine which areas and features of the site are the most popular. You can set your browser so that you can block all or some cookies in your browser or be warned when websites set or access cookies. Please note that if you disable or block cookies, some parts of this website may become inaccessible or may not function properly. For more information about the cookies we use, please refer to our Cookies Policy.
  2. Web Beacon
    Some pages on this website contain "web beacons" (also known as Internet tags, pixel tags and clear GIFs). Web beacons are often used in combination with cookies. We use them for internal purposes, such as obtaining the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was displayed and the type of browser used to view the page. We also register service providers who use web beacons to evaluate the effectiveness of our email communications and to find out which pages our users visit. Unlike cookies, you cannot refuse web beacons. However, setting your browser to reject cookies or request a response will prevent web beacons from tracking your activity.
  3. Performance tools
    We can use performance tools such as Google Analytics to measure the effectiveness of our advertising and determine how visitors use this website. Google Analytics tools, including cookies and web beacons, allow us to collect information such as the State/country of residence and the zip code from which our visitors come and the IP addresses of our visitors' computers. You can disable the aggregation and analysis of data collected by companies such as Google Analytics.

1.16 To learn more about how we use cookies, web beacons and similar technologies, and how we manage our users' settings and preferences, please see our Cookies Usage Policy.

Customer service

1.17 You can call our company number to receive information about our products or personal purchase advice. At the time of contact, we may ask for certain information, such as your first and last name, e-mail address, postal address, telephone number and, if you choose to make a purchase, the information on your payment card. We use this information to respond to your request and proceed with the transaction.

Statistical data

1.18 We also collect, use and share data in aggregate form, such as statistical and demographic data, for any purpose. Aggregated data may be obtained from personal data of users not considered as such by law because they do not directly or indirectly reveal their identity. For example, we can aggregate traffic data to calculate the percentage of users accessing a specific function of the website. However, if we associate or link the aggregated data with your personal data so that it can be directly or indirectly identified, we will treat the combined data as personal data, which will be used in accordance with this Privacy Policy.

Third party sources

1.19 In addition to the ways in which we collect the information described above about our users, we may also obtain information about them from third parties (for example, our retailers, payment and delivery methods). We will only share information with such suppliers to the extent necessary to enable them to provide the relevant service (in this case, process payments made through our website, refund such payments and process complaints and claims relating to such payments and refunds).

1.20 We ask all third parties to respect the security of your personal data and to process it in accordance with applicable law. We do not allow third party service providers to use our users' personal data for their own purposes and we allow them to process such personal data for specific purposes and in accordance with our instructions.

Other purposes

1.21 We may also use your personal information to provide you with requested products or services (such as returns procedures), improve your business experience and communicate with you about our products, services and promotions.

1.22 In addition, we may use our users' personal data for internal purposes, such as fraud and theft prevention, product issue reporting, development and operation of our sites and stores, data analysis and compliance with our legal obligations, policies and procedures.

Change of purpose

1.23 We will only use your personal data for the purposes for which we have collected it, unless we reasonably believe that we should use it for another reason and that this reason is compatible with the original purpose. To obtain more explanations on the compatibility of data processing according to new purposes than the original ones, users are invited to contact us in the "Contacts" section.

1.24 If we need to use our customers' personal data for purposes not related to the original collection, we will contact you to explain the legal basis for doing so.

1.25 Please note that we may process our users' personal data without their knowledge or consent in accordance with the above provisions where required or permitted by law.

  1. How do we share user information?

2.1 We do not sell or otherwise disclose personal information about our customers except as described herein.

2.2 We may share personal information with any member of our group, this means our resellers and the company that owns VALARSA.

2.3 We may share our users' information with selected third parties, including but not limited to

  1. Business partners, licensees, vendors, service providers and subcontractors for the performance of any contract we enter into with them or our users. Third parties are only authorized to use or disclose the information provided by us to the extent necessary to perform the services on our behalf or in accordance with legal requirements.
  2. Advertisers and advertising networks that require the data to select and publish relevant ads to our users and other interested parties. We do not disclose any information about identifiable individuals to our advertisers, however, we may provide them with aggregated information about our users.
  3. Providers of analysis services and search engines that contribute to the improvement and optimization of our site.
  4. Third party fraud screening agents, in order to assess the credit score of our users, a condition for entering into a contract with our users.

2.4 We may also disclose information about our users, if we are required to disclose or share personal information about them in order to comply with any legal obligation or to enforce or apply our Terms of Use, our Terms and Conditions of Supply and/or any of our other agreements; or to protect the rights, property or safety of VALARSA, our customers or other interested parties. This includes the exchange of information with other companies and organisations for fraud protection and credit risk reduction purposes.

2.5 In addition, we reserve the right to transfer personal information we have about our users in the event of the sale or transfer, in whole or in part, of our company or business. If a sale or transfer occurs, we will take all reasonable steps to direct the transferee to use the personal information provided to us by our users in a manner consistent with this policy. Following such sale or transfer, our users will have the right to contact the entity to which we have transferred personal information relating to them by submitting any request relating to the processing of such information.

  1. Do we transfer your personal information to other countries?

3.1 The data we collect from our users may be transferred and stored at a destination outside the European Economic Area ("EEA"). They may also be processed by personnel operating outside the EEA who work for us or for one of our suppliers. Such personnel may be engaged, among other things, in fulfilling orders, processing payment details and providing support services concerning our users. By submitting your personal data, you agree to the transfer, storage or processing of your personal data as described above. We take all steps reasonably necessary to ensure that our users' data is processed securely and in accordance with this privacy policy.

  1. How do we protect user information?

4.1 We have taken appropriate security measures to ensure that our users' personal data is not lost by mistake, used or accessed in an unauthorised manner, altered or disclosed. For example, all information provided to us by our users is stored on our secure servers and any payment transactions will be encrypted. In addition, we restrict access to our users' personal data to employees, agents and other third parties who need to know it for business reasons. They may only process the personal data of our users according to our instructions and are bound by an obligation of confidentiality. We have also implemented appropriate procedures to deal with any alleged personal data breaches and we will inform our users and the relevant supervisory authorities where we are legally obliged to do so.

4.2 Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect the personal information of our users, we cannot guarantee the security of data transmitted to our site; any transmission is at your own risk.

4.3 If we have provided our users (or they have chosen to do so) with a password that enables them to access certain parts of our site, users are responsible for keeping this password confidential. We ask our users not to share passwords with third parties.

4.4 Minors under 18 years of age may not make purchases on this website without the consent of their legal representatives.

  1. How long do we keep your personal information?

5.1 We will only keep our users' personal information for as long as necessary to fulfil the purposes for which we have collected it, including the purpose of fulfilling any legal, accounting or disclosure obligations.

5.2 In order to determine an appropriate retention period for personal data, we take into consideration the amount, nature and sensitivity of the personal data, the potential risk of harm caused by the misuse or disclosure of personal data, the purposes for which we have processed the personal data and the possibility that these purposes may be achieved by other means, as well as applicable regulatory requirements.

5.3 Under certain circumstances, we may be asked to delete data. In other circumstances, we may anonymize your personal information (so that it can no longer be associated with your identity) for research or statistical purposes, in which case we may use this information indefinitely without further notice.

  1. How can I access, modify or correct the information we have about users?

6.1 It is essential that the personal data stored by us is accurate and current. It is recommended that you notify us of any changes to your personal data during the course of the business relationship.

6.2 Users can enjoy a number of rights to personal information in accordance with data protection legislation. The right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request the deletion of your personal data.
  • Oppose the processing of your personal data.
  • Request the limitation of the processing of personal data.
  • Request the transfer of your personal data.
  • Revoke consent.

6.3 If you wish to exercise any of the above rights, you may contact us as specified in the "Contact Us" section. Please include in your request your first and last name, e-mail address, postal address, a copy of a utility bill showing your current address or any other proof of such address, as well as a copy of your identity card or passport certified by a notary public or bank. This is a security measure to ensure that personal data is not disclosed to persons who have no right to receive it. We may also contact our users to request further information in connection with the request to expedite our response.

6.4 Users will not have to pay any fees to access their personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if the request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with the request in the circumstances mentioned above. Except as required by applicable law, we may restrict or deny access to personal information where, in the circumstances, access would be overly burdensome or expensive.

6.5 We will try to respond to any legitimate request within one month. Sometimes it may take more than a month if the request is particularly complex or the user has made several requests. In this case, we will inform you and keep you updated.

6.6 You may also choose not to receive commercial communications from us by clicking on the unsubscribe link contained within our commercial messages sent by email or by contacting us as specified in the "Contact Us" section below. Please enter your name, e-mail address and postal address when sending this request by e-mail or regular mail.

  1. What happens if I choose not to provide my personal information?

7.1 Where we need to collect personal data from you by law or in accordance with the terms of the contract we have entered into with you and you fail to provide the data when requested, we will not be able to execute the contract we have or seek to enter into with you. In this case, we will be forced to cancel a product or service subscribed with us without prior notice.

  1. Are there any links to other sites?

8.1 This website may occasionally contain links, plugins and applications to and from third party websites for the convenience and information of our users. These sites may be operated by companies not affiliated with Valarsa. Linked sites may adopt internal privacy policies, which we strongly suggest you review if you choose to visit any of these linked sites. We have no control over and are not responsible for the content of websites that are not affiliated with Valarsa, any use of such websites or the privacy policies adopted by such third party websites.

  1. How do we update our privacy policy?

9.1 This Privacy Policy may be updated from time to time and without notice to reflect changes in our practices regarding personal information or relevant laws. Where appropriate, we will post a prominent notice on the Site to inform our users of any significant changes to our policy and indicate the date of the last update above the notice.

9.2 Please check this section often in order to stay informed about the latest updates and changes to our privacy policy.

  1. How can I contact us?

10.1 If you have any questions or comments about this policy or if you wish to change the personal information we hold about you or your preferences, please contact us in the manner set out below:

  1. Contact form on the website;
  2. Phone: +39 329.3025569
  3. E-mail:
  4. Address: B.P.L. di Zappon Paolo & C. snc - via dell'Artigianato, 2 - 36040 Orgiano (VI) Italy

10.2 Users also have the right to lodge a complaint to the Privacy Guarantor, the Italian data protection authority. However, we would be happy to have the opportunity to answer questions from our users before they contact this entity, so please contact us in the first instance.